Meet Jordan Witzel

I work with highly motivated individuals and teams who desire guidance in blueprinting their path to new achievement and greater success. I have consulted with some of the best in Hollywood, competed at the highest levels of sport, was rated one of Canada's best broadcasters, and have collaborated with academic and medical professionals.  

I was a successful athlete, touted as one of the best amongst my peers at the time. My identity was wrapped in this. I accepted a full ride athletic scholarship to an NCAA Division 1 football program. During this time, my identity as an athlete collapsed.

I reinvented myself, training as a communicator and meteorologist to quickly become an award winning broadcaster and the go-to environmental consultant on one of Canada's top rated news programs. 

I continue to consult privately with film production and tourism firms as the most trusted voice in environmental safety in Western Canada.

Choosing to leave a successful broadcasting career, I am currently training to become a physician with hopes of having a greater impact on my community. I am driven by my defined purpose in life and can help you or your team discover how to do the same.

I have transitioned successfully through many identities in my life and come to realize that we all shine brightest when we focus less on the roles we perform and more on our underlying values and purpose. 

This is how we engage in becoming a better version of ourselves.

In all this time, I have worked within toxic work environments and dysfunctional teams. What you don't see are the countless failures I have endured and learned from.  These experiences did more to shape my success as I found perseverance in the face of failure.

Recognition of failure and its meaning is a large part of the achievement coaching process.